Native App or Web App

Native App or Web App: What's Best for Your Business?

June 18, 2018

Businesses are moving to mobile apps rapidly to increase their productivity.  As mobile apps are allowing engaging with customers in a whole new way and effectively managing customer-base, businesses saw it as a door to explore new opportunities.  

Are you looking forward to developing a mobile app for your business?

There are multiple ways in which you build an app and reach your target customers. One of the toughest decisions you’ll encounter is to choose the type of app to build. When the right strategy is not implemented, your endeavors for a mobile app do not result in favorable outcome.

This is imposing indecisiveness among the businesses to choose one of them that suits them the best. It is crucial that you understand different approaches in developing a mobile app.We will help you ease out this process of making a decision on the type of app you must choose. Among the number of options available, web apps and native apps stand out.  

Mobile Application Testing Strategy

Native apps

A Native App is an application developed basically for one specific mobile device. These apps are closely tied to the platform/ operating system on which it is installed. Depending upon the OS, users of these applications can download them from play store such as Apple App Store, Google Play Store and others.

These native applications can completely integrate with the features of both hardware and the operating system on which is running. To achieve this integration, app developers often use an SDK of the hardware manufacturer through device’s OS vendor.

 Together with a tool, the IDE (Integrated Development Environment), an app developer can code the mobile application algorithm and use the features of the OS completely by means of the uncovered APIs. Through the APIs, the mobile application can utilize OS features such as file manager, the phone and system drivers.

It can collaborate likewise with other features like contacts, media records, timetables, email, programs and other elements. Lower-level APIs give guide access to particular equipment capacities, for example, screen sliders, illustrations, the sound framework, GPS, accelerometers and others.

With this integration with execution OS, mobile apps additionally have full access to the exclusive graphical UI. Despite the fact that these IDEs are typically costly at first, they spare time through automating User Interface development and giving more run-time while collecting time-errors in the app.

PROS of Native Apps

High functionality: Native applications have access to almost all the features of the devices. These enable motion, location, visual, and sound hardware on the device.  These apps are also combined with security, touchscreen and graphical interfaces of the mobile.

Elevated performance: Since they run on a platform without go-between compartments or layers, mobile apps perform their best on the device. The Integrated Development Platform provides the ideal run-time optimization.

User Experience: The advantage of accessing UI components of specific OS makes the app to run flawlessly on the device. The native UI form and functionality meets the OS characteristics, it wipes out any disruption to the user experience.

Apart from the above key features, Native apps also allow multi-touch-double tap, squeeze spread, motions, quick illustrations and flexible to use. Moreover, the resources of native apps are easily available across the globe.


While native apps allow exceptional user interface and performance, the costs of development is highly variable. App development conditions vary amongst makers and OS sellers. Hence, every mobile application must be composed in particular programming languages to particular APIs with SDKs and tools for that specific OS.

Scenarios for a Native Strategy

Existing Native Skills

One of the principle contentions against the native approach is its absence of multiplatform support. Businesses looking for native approach require developers with high-end native app development skills or hire new employers with these abilities. However, if you have such native abilities in-house can exploit them, without any major or exorbitant new investments.

One Mobile Platform

Once in a while, organizations look to launch a mobile application to a restricted target group of users—one that is known to use only one operating system. For instance, consider a situation in which an application is used internally in an organization that issues an android mobile for every mobile. In this context, creating a multiplatform flexibility would not be a requirement, as building up the mobile app needs only a set of tools, native apps would make sense.


A few applications are focused around a single functionality. Take Skype, for instance: Voice over Internet Protocol (VoIP) and access to the client's contacts are key components of the application and, given accessible innovations today, must be produced locally. For such applications, web languages are just not yet adequately developed and you may not achieve desired functionality.

Rich UI

For diversion like applications that require a rich UI that gives real-time responsiveness, web app technologies don't yet give a satisfactory answer to this. For applications with such prerequisites, designers are still happier adopting the native strategy.

Web Apps

A Web App, on the other hand, is on a very basic level Internet-engaged application that is accessible on mobile phone's Web program. They require not be downloaded onto the customer's PDA remembering the true objective to be gotten to. The Safari program is a not too bad instance of a convenient Web application.

Web-based mobile applications are produced in an altogether different condition from local applications. These are delivered with similar instruments utilized for portable site improvement using HTML, CSS templates and JavaScript inside the HTML5 standard. HTML5 gives the capacity to make rich UI encounters with help for rich media, UI parts, geolocation, and disconnected execution.

Outsider providers of JavaScript toolboxs can supply UI segments that permit online applications to emulate local look and feel on the cell phone, for example, Dojo or jQuery. In any case, their capacity to give exact local look and feel fluctuates crosswise over toolboxs. This capacity requires more memory assets for the UI than a local application would expend and furthermore the capacity of the program to render UI segments precisely.

Online applications execute on the versatile stage yet as opposed to running straightforwardly on the OS of the gadget they are executed inside the portable web program. Consequently, these applications can keep running on numerous stages as long as they are perfect with a gadget's program rendering motor. By and by, bits of most web applications keep running on both the gadget and a backend server. How much application usefulness is parceled amongst customer and server impacts execution, usefulness and application upkeep.


Costs: Web-based applications generally have the most reduced expenses among the three methodologies, which clarifies their developing ubiquity inside big business portable procedures. Beginning expenses are decreased on the grounds that open measures and open source instruments can be utilized to make the applications.

All the more significantly, once the code is composed, the application can keep running on any stage with the right HTML rendering motor paying little mind to the local OS. Since WebKit is a true rendering motor standard, this implies in a down to earth detect that keep in touch with one-run-wherever is 99 percent achievable with electronic versatile applications.

CONS Usefulness: Although libraries for online applications can get to numerous cell phone equipment capacities, this is done by means of reflection layers that must essentially adopt a LCD strategy to these abilities. Electronic applications are enhancing in such manner, in any case.

Execution: Because online versatile applications must code through reflection layers and execute a stage expelled from the real equipment and OS, their execution can never approach that of a local application. Besides, numerous electronic applications are spread between the customer and server, so their execution is regularly affected by arrange inertness too.

Client Experience: The capacity to mirror a stage's local UI/UX highlights will dependably have a significant hole contrasted with a local application, yet that hole is step by step contracting on account of changes in HTML5 and JavaScript. On the off chance that the application is intended to get to a versatile site particularly intended to render as an application and disconnected execution capacities are expanded, the UI/UX refinements obscure considerably further.

Situations for the Web Approach

Coordinate Conveyance

A few associations incline toward disseminating their applications in a way that is controlled inside and isn't subjected to what can now and then transform into a long and questionable endorsement process. In such cases, utilizing absolutely web dialects can totally dodge the application store process and enable the association to completely control the circulation of the application and its periodical updates.

Pilot Application

When contrasting the expenses and time with showcase engaged with the improvement of a local rather than a web application, utilizing the web way to deal with make a pilot form of the application can be a convincing and financially savvy strategy. Once the idea has been demonstrated, the association can make another application from the earliest starting point or utilize segments of the current code in a cross breed application.


Not with standing the dissemination we as of now said, another advantage of making a web application is its perceivability in web crawler comes about which, much of the time, open the application to a bigger group of onlookers than that accessible through the application store alone.

Web Application Testing Tips and Scenarios

With the above illustration, you can select a model that perfectly aligns with your mobile app objectives.